I’ve always loved Red Nose Day. When I was younger, I would stay up until the early hours watching all the amusing shows and the seeing the fundraising total reach ever more incredible heights.
But there’s a dangerous side to Red Nose Day – and this is it: for many people in the UK, the stories about a wee girl in the slums who was born with no legs, and her brother who spends every day picking through broken glass to find grains of rice that he can sell (cue heart-wrenching music) are all that they have seen of Africa.
I’ve mentioned it before, but I’m going to bang on about it again. Africa is not a country. There are 54 African states, in which over 2000 languages are spoken. There is, of course, incredible poverty in Africa. There are also gold mines. There are mud huts. There are also five star hotels.
If you choose to visit ‘Africa’, you can: climb mountains; visit the beach; see the Pyramids; taste locally made wine; go white water rafting; see elephants and giraffes; visit ancient ruins; see a soothsayer; go to the largest waterfall in the world; ride a camel in the desert; go wind-surfing; sit on a crocodile or visit the rainforest.
It’s true that every picture tells a story. But it’s also true that every picture omits to tell a different story. For example…
…these are both photographs of African children:
…these are both photographs taken in African cities:
…these are both photographs of African wildlife:
…and these are both African businesses:
This Red Nose Day (Friday 15 March), please give generously. Comic Relief does amazing work, and we’ve been lucky enough to meet some of the beneficiaries during our time here.
But once you’ve given generously, try to do just one small thing to spread the word that there’s more to Africa than slums and starving children. Tell your friends about something or someone African that has inspired you. Put a positive photograph depicting somewhere or someone in Africa on Facebook or Twitter (#awesomeafrica). Help to spread the word that this continent, which accounts for 20.3% of the world’s landmass, is far more beautiful, diverse and inspirational than you might ever realise if you only watch the sob stories between Rowan Atkinson and Peter Kay’s Red Nose Day appearances.